How to Create a Google Business Account and Set Up a Google Business Profile

Searching for how to create a Google business account? Google officially calls the public business listing a Google Business Profile.

To create and manage one, you will first need a Google Account. This guide walks you through both steps and explains how to get your business appearing on Google Search and Maps.

Before you begin: Google Business Profiles are intended for eligible businesses that interact with customers in person, either at a physical location or by travelling to their customers. Online-only businesses are generally not eligible.

Step 1: Create a Google Account

1. Visit Google Account Signup Page

Go to the Google Account signup page, click Create account, and choose the business-related account option displayed.

2. Enter Business Information

• First & Last Name – Use your name or the business owner’s name.

• Username/Email address – You can create a new Gmail address or use an existing business email address to create your Google Account.

• Password – Create a strong password with a mix of letters, numbers, and symbols.

Click "Next."

3. Verify Your Phone Number

• Enter your mobile number and click "Next."

• Google will send a 6-digit verification code via SMS.

• Enter the code and click "Verify."

  
  

4. Add Recovery Options (Optional but Recommended)

• Recovery Email – Add another email for account recovery.

• Date of Birth & Gender – Fill in the required fields.

• Click "Next."

  
  

5. Agree to Google's Terms

• Review Google’s Terms of Service and Privacy Policy.

• Click "I agree."

  
  

6. Secure Your Google Account (Optional but Recommended)

• Enable 2-Step Verification for added security.

• Adjust privacy and security settings in Google Security.

Your Google Account is now set up! 🎉 Now, let's move on to creating your Google Business Profile.

Step 2: Set Up Your Google Business Profile

1. Go to Google Business Profile Manager

Visit Google Business Profile Manager and click "Manage now."

2. Enter Your Business Name

• Type in your business name.

• If your business is already listed, claim it.

• If it's not listed, select "Create a new business."

  
  

3. Choose Your Business Category

• Pick a category that best represents your business (e.g., "Heating and Cooling Service" or "Web Design").

• This helps Google understand your business and match you with potential customers.

  
  

4. Add Your Location or Service Area

• If customers visit your business premises, enter the physical business address.

• If you travel to customers and do not serve them at your address, hide the address and add the suburbs, cities or regions you service.

• Keep your service areas accurate and relevant to where you genuinely provide services.

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5. Enter Contact Information

• Add your phone number and website URL so customers can reach you easily.

• Click "Next."

  
  

6. Verify Your Business

Google will determine which verification options are available for your business. Depending on the business type, location and information provided, this may include:

• Video recording

• Phone or SMS

• Email

• Live video call

• Mail

  
  

Follow the instructions shown within your Business Profile. In some cases, Google may require more than one verification method.

7. Optimise Your Profile

• Add Photos – Upload high-quality images of your business, products, or services.

• Write a Business Description – Clearly explain what your business offers.

• Set Business Hours – Ensure customers know when you’re open.

• Add Contact and Website Links – Check that your phone number, website, social media and booking links are accurate and lead customers to the correct place.

  
  

8. Publish Your Profile

Once your business has been verified, your Google Business Profile can appear on Google Search and Maps.

Continue updating it with accurate information, new photos, posts and relevant offers.

Why a Google Business Profile Matters

Supports Local Visibility – Helps eligible customers discover your business on Google Search and Maps.

Builds Trust – Accurate information, photos and customer reviews can give potential customers greater confidence.

Makes Contact Easier – Customers can access your phone number, website, directions and other relevant links.

Can Generate More Enquiries – Greater visibility can help connect your business with people searching for your services.

Frequently Asked Questions

Do I need Gmail to create a Google Business Profile?

No. You need a Google Account, but you do not need a Gmail address. You can create a Google Account using a new Gmail address or an existing business email address.

Can an online-only business have a Google Business Profile?

Generally, no. To qualify for a Google Business Profile, a business must interact with customers in person, either at a physical location or by travelling to customers. Online-only businesses are not eligible.

How long does Google Business Profile verification take?

Verification time can vary depending on the method Google provides. After you complete the required verification steps, Google may take up to five business days to review the information, although some profiles may be verified immediately.

Setting up a Google Business Profile is an important step for an eligible local business looking to improve its visibility in local search results. Once your profile is live, continue updating it with current business information, photos, posts and customer reviews to help build trust and keep the listing relevant.

A well-managed Google Business Profile can make it easier for potential customers to find your business, learn more about your services and contact you directly.

Need help creating, verifying or optimising your profile? Explore our Google Business Profile setup and digital marketing services to see how Create & Generate can support your business online.