If you want your business to be easily found on Google Search and Maps, setting up a Google Business Profile is a must! But before you do that, you need a Google Account. Follow this step-by-step guide to get started.
Step 1: Create a Google Account
1. Visit Google Account Signup Page
Go to Google Account Signup and click "Create account." Select "To manage my business" to ensure it's set up for professional use.
2. Enter Business Information
First & Last Name – Use your name or the business owner’s name.
Username – Choose an email that represents your business. You can use:
A Gmail address (e.g., yourbusinessname@gmail.com).
Your business email if it has been set up with Google Workspace (e.g., hello@businessname.com.au).
Password – Create a strong password with a mix of letters, numbers, and symbols.
Click "Next."
3. Verify Your Phone Number
Enter your mobile number and click "Next."
Google will send a 6-digit verification code via SMS.
Enter the code and click "Verify."
4. Add Recovery Options (Optional but Recommended)
Recovery Email – Add another email for account recovery.
Date of Birth & Gender – Fill in the required fields.
Click "Next."
5. Agree to Google's Terms
Review Google’s Terms of Service and Privacy Policy.
Click "I agree."
6. Secure Your Google Account (Optional but Recommended)
Enable 2-Step Verification for added security.
Adjust privacy and security settings in Google Security.
Your Google Account is now set up! 🎉 Now, let's move on to creating your Google Business Profile.
Step 2: Set Up Your Google Business Profile
1. Go to Google Business Profile Manager
Visit Google Business Profile Manager and click "Manage now."
2. Enter Your Business Name
Type in your business name.
If your business is already listed, claim it.
If it's not listed, select "Create a new business."
3. Choose Your Business Category
Pick a category that best represents your business (e.g., "Heating and Cooling Service" or "Web Design").
This helps Google understand your business and match you with potential customers.
4. Add a Business Location (If Applicable)
If you have a physical location, enter your business address.
If you don’t, select "I deliver goods and services to my customers."
Google may ask if you serve customers outside of your location—choose "Yes" if you provide mobile or delivery services.
5. Enter Contact Information
Add your phone number and website URL so customers can reach you easily.
Click "Next."
6. Verify Your Business
Google will ask you to verify ownership, usually by mail (postcard), phone, or email.
Follow the instructions to receive your verification code.
Enter the code in your Google Business Profile Manager.
7. Optimise Your Profile
Add Photos – Upload high-quality images of your business, products, or services.
Write a Business Description – Clearly explain what your business offers.
Set Business Hours – Ensure customers know when you’re open.
Enable Messaging – Allow customers to contact you directly via Google.
8. Publish Your Profile
Once verified, your Google Business Profile will go live on Google Search and Maps.
Update it regularly with new photos, posts, and offers.
Why a Google Business Profile Matters
Boosts Local SEO – Helps customers find you on Google Search & Maps.
Enhances Credibility – A verified business appears more trustworthy.
Improves Engagement – Customers can contact you directly and leave reviews.
Increases Sales – More visibility means more potential customers.
Setting up a Google Business Profile is an essential step for any business aiming to improve its online presence. Whether you're a local shop or an online service provider, Google Business Profile gives your business the visibility it deserves on one of the most widely used platforms in the world. The steps outlined above are straightforward, and once completed, you'll be ready to see your business grow in search engine results and attract more customers.
Remember to keep your profile up to date with new content, reviews, and photos to maximise its impact. By managing your Google Business Profile actively, you're putting your business on the map—literally!
Now that you know how to create and optimise your Google Business Profile, it's time to get started. You'll be on your way to increasing your local reach and boosting your brand’s online presence in no time!
Comments